Finis Swim Color Direction

Create color direction for FINIS Swim, spring 2019. Create a brand and design story that tells a narrative that consumers feel connected to buy use Monofin/Dolphin concept to create a FINIS design language: “A sense of adventure and draw to the water is in or blood. We are obsessed with fine details, deep rooted passion, inspired by nearby oceans and widespread culture of innovation.”

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