[School Project] Create an integrated brand strategy for Outdoor Voices, a company that is looking to leave their mark in the current and future marketplace. Goals: Create a buzz around the athleisure trend and the Outdoor Voices lifestyle, Doing Things; create a 360 brand experience for current and new consumers; promote Outdoor Voices through brand ambassadors; provide multiple brand touch points to better customer service, brand experience, and accessibility; and open a channel of inspiration during the 2016 Olympic Games, inviting all athletes and new potential customers to join the conversation of athleisure trend and lifestyle.

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